Manuela APETREI1, Dan Constantin ȘUMOVSCHI1
National Institute of Economic Research “Costin C. Kirițescu”, Centre of Mountain Economy CE-MONT, Petreni no. 49, 725700, Vatra Dornei, Romania
Corresponding author: manuela.apetrei@ce‐mont.ro
DOI: https://zenodo.org/doi/10.5281/zenodo.13353931
Abstract
Price is a multidimensional concept which, through its economic and psychological attributes, becomes for the small producers of mountain products, a microeconomic tool that must be used effectively in their decisions to enter and remain on the market. The price is the most transparent part of the activity of small producers of mountain products and most of the time, it plays a decisive role in their survival on the market. Given that in many cases, for the buyer, price is a determining factor in the choice of a product, the small producer of mountain products must analyze very well all the factors influencing the price in order to create a “win-win” situation – for the producer, establishing the correct level ensured the continuation of the activity and for the buyer, it is ensured the fulfillment of the requirements related to the high quality energy-nutritive and sanogenic value, based on the tendency of buyers to associate a high-priced product with a higher quality.
Keywords:
mountain product, small producers, price, mountain area, short chain, ethics in marketing