Vasile AVĂDANEI *, Irina Simona AIONESĂ
National Institute of Economic Research “Costin C. Kirițescu”, Centre of Mountain Economy CE-MONT, Petreni no. 49, 725700, Vatra Dornei, Romania
* Corresponding author: vasileavadanei2004@yahoo.com
DOI: https://zenodo.org/doi/10.5281/zenodo.13353766
Summary
The mountain product was identified and defined in order to contribute to the development of the mountain area. The driving force of mountain development is entrepreneurship, the ability of mountain farmers to get from subsistence food production to performance food production, capable of making a “visible” contribution to the world food problem. The impact of the businesses associated with the mountain product consists of multiple effects: social (jobs, independent activities), economic (profitability), ecological (association with ecological product attributes), technological (improvement of equipment and know-how). Through the mountain product, the gradual transition from extensive production to intensive production is made. Through entrepreneurship, the transition to pluriactivity is made in the mountain area, in which several business sequences are combined on a kind of restricted stock market that can be permanently optimized. We aim to present a successful example, in which a family of mountain entrepreneurs evolved over 30 years, in which different entrepreneurial solutions and beneficial access to financial resources created the conditions for defining and sustaining a market niche and successful sustainability.
Keywords:
mountain product, mountain producer, mountain entrepreneurship, pluriactivity, family business, business transfer