Ioan SURDU, Vasile AVĂDĂNEI, Emanuela Adina COCIȘ, Carmen CĂTUNĂ-BOCA
Mountain Economy Center Vatra Dornei, str. Petreni, no. 49 /
National Institute for Economic Research “Costin C. Kirițescu”
E-mail: surdu.ioan@gmail.com
E-mail: vasileavadanei2004@yahoo.com
E-mail: adinaemanuelacocis@gmail.com
E-mail: catunacarmen@yahoo.com
DOI: https://zenodo.org/doi/10.5281/zenodo.10397430
Abstract
The optional indication of origin, Mountain product, has the effect of re-establishing the attitude of producers and consumers towards a series of food products prepared in the mountain area and which thus draw attention to the special qualities of consumption. On the producers’ side, it is necessary to adapt and optimize the way they work, store and consume in order for the result of their work to encourage them to become part of a complex process of improving marketing mechanisms in the face of the acute problem of global food, but also the requirements of refinement in the equally complex equation of tourism development. The paper uses the method of questionnaires to assess the expectations of producers after they have registered in the National Register of Mountain Product (RNPM). The paper aimed to measure the impact of adopting the optional quality name “mountain product” as a way of valuing the life and work of mountain people. A number of 114 people, producers, who work in 19 mountain counties were interviewed. The set of questions included two categories of data: identification data for systematization and statistical interpretations and questions for the structured description of the mountain product. Positive options have emerged in which the opportunity of the mountain product has facilitated the mobilization of mountain families to increase food production according to a plan that eliminates unnecessary or misused operations and resources. Negative options related to the lack of flexibility of producers to meet consumer requirements also resulted.
Keywords:
Mountain product, mountain manufacturer, technology, mountain product classification, mountain product attributes