Psych. Res. Assist. Dana-Alina UNGUREANU, Graph. Des. Oana-Corina UNGUREANU
E-mail: ungureanu_alina02@yahoo.com
DOI: https://zenodo.org/doi/10.5281/zenodo.10397361
SSRN: https://ssrn.com/abstract=4808204
Abstract
One of the current difficulties faced by people who want to sell the mountain product is represented by the small number of local brands, which are registered and promoted. More than that, the promotion is often focused on attending to fairs (or other similar events), the support coming primarily from the community, but also from the experts in the field.
However, it would be possible to increase the sales of the mountain product if we took into consideration aspects such as the profile of the current buyer, persons who can have access to the mountain product online, who have a high standard of living and want a healthy, organic diet. To get to this type of buyer, it is very important to pay attention to the visual elements, to the graphics that we find on the packaging of the mountain product, and it is desirable that the graphic is as attractive as possible.
This paper includes some graphic design elements essential for the desired appearance of the packaging and case studies.
Keywords:
mountain product, promotion, mountain area, rural development, buyer profile